In today’s digital marketing landscape, where everything is constantly changing, email marketing is still one of the most powerful tools available to businesses, entrepreneurs, marketers, and YouTube content creators. Email marketing allows you to be in direct contact with your audience and stay up-to-date with their interests and needs. It’s an effective way to stay in the know and have a valuable dialogue with your followers.
What’s more, email marketing can help you build a list of email subscribers. This means you can have a powerful database of people who want to hear from you. And because email marketing is so easy to do, businesses of all sizes need to utilize this powerful tool. However, despite so many benefits, not everyone is willing to put in the work to get email marketing up and running.
If you’re not sure if email marketing is for you, here are 10 reasons why it’s a must-have for your YouTube channel.
Discover 10 Reasons Why Email Marketing is Important for a YouTube Channel
YouTube is one of the most popular video-sharing platforms today. But with the ever-changing landscape of content, it’s getting harder and harder to stand out in the sea of mesmerizingly awesome and often funny content. For YouTube channels, this is where email marketing comes in.
With email marketing, you can show your fans why they should stay tuned and why they should follow your channel. You can even show them that you’re a genuine human being and provide them with exclusive content they might not see elsewhere. This unique medium empowers you to build up a personal connection with your fans and get them to invest in your channel while you continue to make the content they love. But that’s not all email marketing can do for your channel.
Let’s explore the many more benefits of email marketing and how it can empower your channel to achieve success.
1. Helps You Understand Your Audience Better!
YouTube is the home to millions of channels, and it’s getting increasingly difficult to grab your audience’s attention. You need to provide them with content they’ll love and want to share with others. But how can you get a better understanding of your audience’s needs?
Email marketing is a tool that allows you to get to know your fans on a more personal level. With email marketing, you can keep a close eye on your subscribers and know what they like and what they don’t like. You can even ask them to take surveys to discover what they want from your channel. This knowledge is invaluable in helping you make better content that resonates with your viewers, leading to more views and better rankings on YouTube.
2. Builds Instant Credibility
Just like in life, first impressions matter on YouTube. If people see you just putting out content, they may think you’re just another YouTuber who doesn’t care about his or her channel and that you’re not all that professional.
But if you can start off with an email marketing campaign, you can show people that you’re actually passionate about your channel and that you’re willing to invest in the relationship with your audience. And when people see that, they’ll be more likely to trust your brand. They will start responding and sharing your content with others, leading to more traffic and subscribers. With email marketing, you don’t have to just put your content out there and hope for the best. You can actually get real results and see the benefits that come with it.
3. Get More Views!
With email marketing, you can create videos that have greater value than a plain old video. You can send out exclusive content to your email subscribers, such as tips on how to better create content or a behind-the-scenes look at your YouTube channel.
You can even give away exclusive opportunities for your subscribers to win prizes and contests. These types of videos will give your viewers a reason to share your content with others and get more views on your channel.
Furthermore, when YouTube’s algorithm detects so much off-site traffic to your channel, it will likely increase your channel’s rank in the search results. In fact, having a high rank on YouTube will make it easier for your channel to get discovered by people browsing the platform. A perfect win-win for everyone!
4. Help You Grow Your Email List
YouTube has over 2 billion monthly active users, and many of them want to subscribe to channels they like. Unfortunately, many of these users don’t subscribe because they don’t know you yet. But with email marketing, you can show your subscribers that you’re a genuine person and build a personal connection with them.
You can also show them that you care about their views and opinions and that you’re willing to provide them with exclusive content they can’t get anywhere else. And when people see that, they’ll be more likely to sign up for your emails and start getting updates from your channel on a regular basis.
With an email list, you can build a strong network of subscribers who look forward to seeing your content and are more likely to take an interest in what you have to say. With this kind of audience, you will be able to grow your channel and even get some brand recognition outside of YouTube.
5. Builds Your Brand and Your Audience
Aside from giving your channel instant credibility, email marketing is a great way to build your brand. One of the best things about email marketing is that you can have direct communication with your subscribers.
This helps you build up a relationship with your audience that can help you build up a strong brand. You can get to know the people who are following your channel and what they’re looking for. It also helps you learn what kind of content they like so you can always put out the best quality content. Email marketing allows you to connect with your audience and build a positive image for your brand. And that will set you up for future success on YouTube and beyond.
6. Keeps You Honest!
With email marketing, you’re building up a powerful email list of subscribers who want to hear from you, learn from you, and even get to know you more. So what’s the first thing they’ll expect from you? That’s right—regular, relevant, and engaging content.
This means you can’t slack off and put out half-baked content that doesn’t add any value to your subscribers. When you do put out content, it needs to be good. If you are unable to give your subscribers the quality content they expect, they’ll stop watching your videos, unsubscribe from your channel, and mark you as spam in their inbox. This will negatively impact your channel, leaving you with fewer views and subscribers.
So keep up the good work!
7. Alternate Mean To Generate Passive Income
If you’re like most people, you’re probably busy making content and posting on YouTube. But are you investing enough time in other areas of your business?
If you want to be successful on YouTube, you’ll need to make sure that your channel is making money for you even when you’re not around. This is why we stress the importance of passive income in your YouTube business. With email marketing, you can achieve this goal. You can build a great relationship with your subscribers, and when they love your content, they’ll want to invest in it.
They will follow your link to Amazon, eBay, or wherever you want to send them, and they’ll purchase the products you recommend. And guess what? You’ll get a commission on each sale! So just imagine how much money you can generate if you can also persuade all your viewers to join your email list!
8. You Can Stay A Step Ahead
Unlike most YouTubers who have to invest hours performing market research just to stay up to date with the latest trends, with email marketing, you can do all that in just minutes. Email marketing allows you to gain access to a lot of information, data, and resources about your target audience.
With email marketing, you can keep a close eye on what your subscribers are wanting and need. You can gain access to a lot of valuable information such as their interests, their suggestions, and what they would like to see more of. You can even find out what they’re interested in your competitors. This knowledge is invaluable in helping you stay one step ahead of your competition and make better content that resonates with your viewers.
9. Leads to Better Engagement!
Email marketing helps you get in touch with your audience and start engaging with them. You can send out offers to your viewers, they can leave comments, and you can answer any questions they might have.
The two-way communication that comes with email marketing is invaluable, and it’s something you can’t get with just posting videos or sending out tweets. People respond to it, they share it, and they make sure to check their inbox every time a new email comes in. This regular communication also helps you connect more with your fans on a personal level. You get to know them better, get their feedback, and even build more trust between you and your audience. This leads to better engagement and allows your fans to trust you and your content more.
10. Make Your Independent Of YouTube Platform
If your channel gets banned from the platform due to some dispute or other YouTube glitch, it can be devastating. It can completely ruin your hard work and can even hurt your business, as you don’t have anything to show for your efforts.
By utilizing email marketing and having an offline database of contacts, you can continue to be in touch with your viewers and fans even if your channel is banned or shut down by YouTube. This can give you some leeway and can help you better deal with YouTube mishaps. You can actually get a better return on your investment because you have a powerful, market-proven backup system that is guaranteed to work.
Email marketing is a great tool for any YouTube channel to utilize, and it’s something every channel should take advantage of. It can help you connect with your audience on a more personal level, build instant credibility, helps you understand your audience better, gives you a better understanding of the value you’re creating, and even help you in case your channel gets shut down or banned. This should be an essential part of any YouTuber’s marketing strategy, and you should start your email marketing campaign as soon as possible.
I hope now you have a better understanding of why email marketing is important for a YouTube channel and how it can benefit your channel. If you want more information on email marketing or would like to work with me, please feel free to reach out and contact me.